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DOI: 10.1038/s41598-026-64277-2,

Cao HY, Lian JN, Lin ZS, Zhu ZW, Wang H, Zhang SY

23% of Americans and 16% of Britons reported no concerns about stopping GLP-1s

18% of US respondents reported taking prescription drugs for weight loss in 2025, up from 10% in 2024 Source: Euromonitors Voice of the Consumer: Health and Nutrition Survey, fielded February 2024 Legacy weight loss brands turn their attention towards GLP-1 consumers Heritage weight loss companies are shifting focus to accommodate the GLP-1 consumer

The goal: to retain estrogens positive benefits while aging and especially at/after menopause where estrogen-deficient skin results in the dramatic decline in skin health